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Which beers sold as foreign are brewed in Britain, and what to buy instead

Work in progress. We are still reading cans and settling where listings disagree. Seen a beer whose small print contradicts its label? Tell us.

Where is Peroni Nastro Azzurro brewed?

By Mark Porter Last checked 11 September 2026 How we check

Genuine import Verified Last checked 11 September 2026

Peroni Nastro Azzurro is genuinely imported from Italy, at the same strength as at home.

Listed by Morrisons and Ocado when last checked. The product pages are among the sources below.

UK strength by format
FormatUK strengthUnitsAt home
620ml bottle5.0%3.1 units a bottle5.1%
Brewed for the UK in
Imported from Italy
Imported
Sold as a beer from Italian name and tricolour ribbon branding, 'Birra Peroni' heritage, Italian style advertising
Brewed in (country)
Italy
Brand owner HQ: Japan
UK strength
5.1%
2.9 units a pint
Strength at home (Italy)
5.1%
2.9 units a pint. The 330ml cans and bottles are listed at 5.1% ABV, the same as the Italian home market strength. The 620ml bottle is 5.0% on the pack (read in hand 2026-09-11) and on the Morrisons and Bestway listings. Whether the 330ml packs have also moved to 5.0% is not established until one is re-read.
What the UK label says
“Country of origin: Italy. 'Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8, Roma, Italy.' Distributed by Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London W4 2QB”
Source: www.ocado.com
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Asahi UK Ltd (owned)
Style
Lager
Brand created
1963, Italy
Brewed at home in
Rome, Italy; Padua, Italy; Bari, Italy

In short

Peroni Nastro Azzurro is imported. The UK product is brewed at Rome, Padua and Bari in Italy. It is also the same strength as at home, 5.1%. The brand belongs to Asahi Group Holdings, which also owns Asahi Super Dry and Fuller's in the UK.

This page is about the packs sold in supermarkets. Draught in pubs can come from a different brewery, and this page does not cover it unless a format table says so.

Formats on record

Every pack format read so far says the same thing. This is what each one says, so you can check the one in your hand against it.

FormatSupplyLabel text
620ml bottleImportedAutentica ricetta italiana. Brewed and bottled in Italy by Birra Peroni S.r.l. Via Birolli, 8 - Roma for Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK. Beer alc. 5.0% vol. 620ml. Brewery stamp: Bari.

Who has brewed it here

YearsBrewerSiteSource
Dates not establishedNone. Imported from Italy throughout; brand passed from Birra Peroni to SABMiller (2003) and to Asahi (2016)Rome / Padua / Bari, Italyocado.com

What changed

Questions people ask

Where is Peroni Nastro Azzurro brewed?

The UK product is imported. It is brewed at Rome, Padua and Bari in Italy.

Is Peroni Nastro Azzurro brewed in the UK?

No. The UK product is brewed in Italy.

Is Peroni Nastro Azzurro really Italian?

Yes, on origin: the UK product is brewed in Italy.

Who owns Peroni Nastro Azzurro?

Peroni Nastro Azzurro is owned by Asahi Group Holdings, headquartered in Japan. In the UK the brand is handled by Asahi UK Ltd.

What strength is Peroni Nastro Azzurro in the UK?

Peroni Nastro Azzurro is 5.1% ABV in the UK. In Italy it is 5.1%. A UK pint is 2.9 units.

Is Peroni Nastro Azzurro weaker in the UK than in Italy?

No. It is 5.1% in both the UK and Italy.

See also

Side by side with Birra Moretti L'Autentica, Asahi Super Dry and Corona Extra.

Every beer sold as Italy · Every brand owned by Asahi Group Holdings

Sources

  1. Ocado (ocado.com), 5 September 2026: UK ABV 5.1%, country of origin Italy, brewed and canned by Birra Peroni, Rome
  2. Asahi UK (asahibeer.co.uk), 5 September 2026: Asahi UK holds the brand in the UK
  3. protzonbeer.co.uk
  4. petebrown.net
  5. asahiinternational.com
  6. asahiinternational.com
  7. Morrisons (groceries.morrisons.com), 9 September 2026: 620ml bottle, read on 9 September 2026: 5.0%; Country Of Origin Italy; Country Of Packaging Italy; 'Brewed in Italy to the original recipe since 1963'.
  8. Bestway (bestwaywholesale.co.uk), 9 September 2026: 620ml bottle, read on 9 September 2026: 5.0%; Country of Origin Italy; 'Brewed and Bottled by: Birra Peroni S.R.L., Via Birolli, 8 - Roma. For: Asahi UK Ltd, Woking.'

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