About PretendPint
PretendPint is written, checked and kept up to date by Mark Porter, one person in the United Kingdom. Which beers sold as foreign are brewed in Britain, and what to buy instead.
Who is behind it
Mark Porter is a marketing consultant based in Berkshire. PretendPint started after Mark Porter got fed up with supermarket lager dressed as Spanish, Italian or Mexican that turns out to be brewed in Britain when you read the small print on the can. The site began in September 2026 and now covers 40 beers sold as foreign and brewed here, and every other beer checked alongside them.
The view the site is built on is that brewing a foreign brand under licence is legal and has been normal since the 1970s, and that the question is disclosure: you are entitled to know where the beer in your hand was made before you pay for it. The site never uses the word fake, and it does not tell anyone what to drink.
How it is run
- Every claim on a beer's page carries a source and a date, and says plainly where something is not established. How we check a beer sets out what counts as evidence and what the three verification levels mean.
- The site takes no advertising, sells nothing, and has no commercial relationship with any brewer or retailer. No brand pays to appear on any list.
- Corrections are logged and kept on the beer's own page. The policy is on the how we check page.
- Data was last updated 25 September 2026.
Contact
Corrections, photographs of a can's small print, and questions from brewers or retailers go to [email protected]. If you represent a brewer or retailer and something is wrong or out of date, it will be corrected and logged.
In the press
The site has been covered by the drinks trade press and the national papers. The coverage, with links.