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Which beers sold as foreign are brewed in Britain, and what to buy instead

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Where is Birra Moretti Sale di Mare brewed?

By Mark Porter Last checked 9 September 2026 How we check

Sold as foreign, brewed in Britain Verified Last checked 9 September 2026

Birra Moretti Sale di Mare is sold as a beer from Italy. It is brewed in Britain by Heineken UK; the pack names the company, not the brewery.

What to drink instead 6 beers on the same shelves that are what they say

Listed by Tesco and Morrisons when last checked. The product pages are among the sources below.

UK strength by format
FormatUK strengthUnits
660ml bottle4.8%3.2 units a bottle
Brewed for the UK in Brewed in Britain. Site inferred: the pack names the company, not the brewery
Sold as a beer from Italian name meaning 'sea salt', Moretti Italian regional range branding
Brewed in (country)
United Kingdom
Brand owner HQ: Amsterdam, Netherlands
UK strength
4.8%
2.7 units a pint
Strength at home (Italy)
Not established
UK Sale di Mare is 4.8% ABV. The Italian original is also usually listed at 4.8%, but this was not confirmed from an Italian brewer page. No Italian home-market page exists for Sale di Mare: Birra Moretti's Italian catalogue does not list it and it appears to be a UK-led product, so no Italian strength is recorded (checked 9 September 2026; the UK and Swiss pages say 4.8%).
What the UK label says
“Brewed in the UK; country of origin United Kingdom; brewed by Heineken UK Limited, Edinburgh”
Source: www.tesco.com
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Heineken UK Limited (owned)
Style
Lager
Brand created
2017, Italy
Brewed at home in
Italy (Heineken Italia)

In short

Everything about the packaging of Birra Moretti Sale di Mare says Italy: Italian name meaning 'sea salt', Moretti Italian regional range branding. The beer in UK shops is brewed in Britain by Heineken UK. The pack names Heineken UK, not the brewery; the site on record is Manchester, and the site is inferred. The UK version is 4.8%; the strength in Italy is not established. The brand belongs to Heineken N.V. (Heineken Italia S.p.A.), which also owns Birra Ichnusa and Birra Messina in the UK. On the recipe: Marketed as brewed with sea salt from the Sicilian coast; the UK pack still carries a UK origin statement. The label says: "Brewed in the UK; country of origin United Kingdom; brewed by Heineken UK Limited, Edinburgh."

This page is about the packs sold in supermarkets. Draught in pubs can come from a different brewery, and this page does not cover it unless a format table says so.

Formats on record

Every pack format read so far says the same thing. This is what each one says, so you can check the one in your hand against it.

FormatSupplyLabel text
660ml bottleBrewed in BritainCountry of origin: United Kingdom. Brewed by: Heineken UK Limited, 3-4 Broadway Park, Edinburgh, EH12 9JZ.

Who has brewed it here

YearsBrewerSiteSource
2021 to nowHeineken UKManchestertesco.com

What changed

Questions people ask

Where is Birra Moretti Sale di Mare brewed?

The beer sold in the UK is brewed in Britain by Heineken UK. The pack names Heineken UK, not the brewery; the site on record is Manchester, and the site is inferred.

Is Birra Moretti Sale di Mare brewed in the UK?

Yes. The pack names Heineken UK, not the brewery; the site on record is Manchester, and the site is inferred.

Is Birra Moretti Sale di Mare really Italian?

The branding is Italian, but the beer sold in Britain is brewed in the UK. The pack names Heineken UK, not the brewery; the site on record is Manchester, and the site is inferred.

Who owns Birra Moretti Sale di Mare?

Birra Moretti Sale di Mare is owned by Heineken N.V. (Heineken Italia S.p.A.), headquartered in Amsterdam, Netherlands. In the UK the brand is handled by Heineken UK Limited.

What strength is Birra Moretti Sale di Mare in the UK?

Birra Moretti Sale di Mare is 4.8% ABV in the UK. A UK pint is 2.7 units.

What does the Birra Moretti Sale di Mare label say about where it is brewed?

The UK label text on record reads: "Brewed in the UK; country of origin United Kingdom; brewed by Heineken UK Limited, Edinburgh".

See also

Every beer sold as Italy · What else is brewed at Manchester · Every brand owned by Heineken N.V.

Sources

  1. Tesco (tesco.com), 5 September 2026: 4.8% vol, 'Brewed in the UK', country of origin United Kingdom, brewed by Heineken UK Limited
  2. Birra Moretti (Heineken) (birramoretti.com), 5 September 2026: brand's own page states "Original Italian recipe, now brewed in the UK", and gives 4,8% vol. Read in a parallel verification pass; the retailer pages could not be fetched from this machine.
  3. Morrisons (groceries.morrisons.com), 9 September 2026: 660ml bottle, read on 9 September 2026: 4.8%; Country Of Origin United Kingdom; 'Brewed by: Heineken UK Limited, 3-4 Broadway Park, Edinburgh'.

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