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Which beers sold as foreign are brewed in Britain, and what to buy instead

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Where is Birra Moretti L'Autentica brewed?

By Mark Porter Last checked 9 September 2026 How we check

Sold as foreign, brewed in Britain Verified Last checked 9 September 2026

Birra Moretti L'Autentica is sold as a beer from Italy. It is brewed in Britain, at Manchester.

What to drink instead 6 beers on the same shelves that are what they say

Listed by Tesco and Morrisons when last checked. The product pages are among the sources below.

UK strength by format
FormatUK strengthUnitsAt home
660ml bottle4.6%3.0 units a bottle4.6%
Brewed for the UK in Brewed in Britain
Sold as a beer from Italian name, the 'baffo' moustachioed man in a hat, 1859 Udine founding story, Italian-language pack cues
Brewed in (country)
United Kingdom
Brand owner HQ: Amsterdam, Netherlands
UK strength
4.6%
2.6 units a pint
Strength at home (Italy)
4.6%
2.6 units a pint. UK Birra Moretti is 4.6% ABV, the same as Birra Moretti L'Autentica in Italy. This is one of the few Heineken UK foreign-branded lagers not cut in strength for the UK.
What the UK label says
“Brewed by: Heineken UK Limited, 3-4 Broadway Park, Edinburgh, EH12 9JZ; country of origin United Kingdom. Brand site footer: 'Original Italian recipe, now brewed in the UK'”
Source: www.tesco.com
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Heineken UK Limited (owned)
Style
Lager
Brand created
1859, Italy
Brewed at home in
Italy (Heineken Italia: Comun Nuovo, Massafra, Assemini, Pollein)

In short

On the shelf, Birra Moretti L'Autentica presents as Italian: Italian name, the 'baffo' moustachioed man in a hat, 1859 Udine founding story, Italian-language pack cues. The UK supply comes out of Manchester, brewed by Heineken UK. It is the same strength here as at home: 4.6%. The brand belongs to Heineken N.V. (Heineken Italia S.p.A.), which also owns Birra Ichnusa and Birra Messina in the UK. On the recipe: Heineken's own UK Birra Moretti site states 'Original Italian recipe, now brewed in the UK'.

This page is about the packs sold in supermarkets. Draught in pubs can come from a different brewery, and this page does not cover it unless a format table says so.

Formats on record

Every pack format read so far says the same thing. This is what each one says, so you can check the one in your hand against it.

FormatSupplyLabel text
660ml bottleBrewed in BritainCountry of origin: United Kingdom. Brewed by: Heineken UK Limited, 3-4 Broadway Park, Edinburgh, EH12 9JZ.

Who has brewed it here

YearsBrewerSiteSource
1996 to nowHeineken group (Heineken acquired Birra Moretti from Fratelli Moretti/Interbrew in 1996); UK production at Manchester under Heineken UKManchesterbeerguild.co.uk

Questions people ask

Where is Birra Moretti L'Autentica brewed?

The beer sold in the UK is brewed at Manchester by Heineken UK.

Is Birra Moretti L'Autentica brewed in the UK?

Yes. It is brewed at Manchester.

Is Birra Moretti L'Autentica really Italian?

The branding is Italian, but the beer sold in Britain is brewed in the UK at Manchester.

Who owns Birra Moretti L'Autentica?

Birra Moretti L'Autentica is owned by Heineken N.V. (Heineken Italia S.p.A.), headquartered in Amsterdam, Netherlands. In the UK the brand is handled by Heineken UK Limited.

What strength is Birra Moretti L'Autentica in the UK?

Birra Moretti L'Autentica is 4.6% ABV in the UK. In Italy it is 4.6%. A UK pint is 2.6 units.

Is Birra Moretti L'Autentica weaker in the UK than in Italy?

No. It is 4.6% in both the UK and Italy.

See also

Side by side with Peroni Nastro Azzurro.

Every beer sold as Italy · What else is brewed at Manchester · Every brand owned by Heineken N.V.

Sources

  1. Birra Moretti UK (Heineken) (cms.birramoretti.com), 5 September 2026: Brand site footer: 'Original Italian recipe, now brewed in the UK'; L'Autentica 4.6% ABV
  2. Tesco (tesco.com), 5 September 2026: 4.6% vol, brewed by Heineken UK Limited, country of origin United Kingdom
  3. British Guild of Beer Writers (beerguild.co.uk), 1 January 2025: Birra Moretti is brewed at the Manchester brewery
  4. BBC (bbc.co.uk)
  5. petebrown.net
  6. Heineken UK (heineken.co.uk)
  7. protzonbeer.co.uk
  8. Morrisons (groceries.morrisons.com), 9 September 2026: 660ml bottle, read on 9 September 2026: 4.6%; Country Of Origin United Kingdom; 'Brewed by: Heineken UK Limited'.
  9. Bestway (bestwaywholesale.co.uk), 9 September 2026: 660ml bottle, read on 9 September 2026: 4.6%; Country of Origin United Kingdom; 'Brewed by: Heineken UK Limited, 3-4 Broadway Park, Edinburgh, EH12 9JZ.'

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