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Which beers sold as foreign are brewed in Britain, and what to buy instead

Work in progress. We are still reading cans and settling where listings disagree. Seen a beer whose small print contradicts its label? Tell us.

What to drink instead of Birra Moretti L'Autentica

Birra Moretti L'Autentica is sold as Italian and brewed in Britain, at Manchester, at 4.6%.

By Mark Porter. Last checked 25 September 2026. Where Birra Moretti L'Autentica is really brewed, with the pack wording and the sources.

What the front says, and what the back says

Front

Italian name, the 'baffo' moustachioed man in a hat, 1859 Udine founding story, Italian-language pack cues

Back

Brewed by: Heineken UK Limited, 3-4 Broadway Park, Edinburgh, EH12 9JZ; country of origin United Kingdom. Brand site footer: 'Original Italian recipe, now brewed in the UK'

The listing it was read from

Where it is brewed, against where the brand comes from

The brand comes fromItaly, from 1859
Owned byHeineken N.V. (Heineken Italia S.p.A.), headquartered in Amsterdam, Netherlands
Brewed for the UK atManchester (Heineken UK)

Instead of Birra Moretti L'Autentica

Beer Why it is on the list Strength here
Peroni Nastro AzzurroFrom the country on the label Brewed at Rome, Padua and Bari in Italy. 5.1% here, 0.5 percentage points stronger than Birra Moretti L'Autentica. 5.1%
Birra IchnusaFrom the country on the label Brewed at Assemini, Sardinia in Italy. 4.7% here, 0.1 percentage points stronger than Birra Moretti L'Autentica. 4.7%
Sabor Premium LagerThe same style, genuinely imported from elsewhere Brewed in Spain. 4.6% here, the same strength as Birra Moretti L'Autentica. 4.6%
SagresThe same style, genuinely imported from elsewhere Brewed at Vialonga in Portugal. 5.0% here, 0.4 percentage points stronger than Birra Moretti L'Autentica. 5.0%
M&S Spanish LagerThe same style, genuinely imported from elsewhere Brewed in Spain. 4.5% here, 0.1 percentage points weaker than Birra Moretti L'Autentica. 4.5%
Estrella Galicia EspecialThe same style, genuinely imported from elsewhere Brewed at A Coruna, Galicia in Spain. 4.7% here (5.5% at home), 0.1 percentage points stronger than Birra Moretti L'Autentica. 4.7%

Chosen by rule, not by taste, and no beer pays to appear: how the list is made.

Where Birra Moretti L'Autentica is stocked, and when we last checked

SupermarketProduct pageLast checked
Tesco The listing 5 September 2026
Morrisons The listing 9 September 2026

Every beer sold as Italian · What to buy instead, beer by beer