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Where is Peroni Nastro Azzurro 0.0 brewed?

By Mark Porter Last checked 5 September 2026 How we check

Genuine import Verified Last checked 5 September 2026

Peroni Nastro Azzurro 0.0 is genuinely imported from Italy, at the same strength as at home.

Listed by Asda and Ocado when last checked. The product pages are among the sources below.

0.0%
UK
less than 0.1 units a pint
0.0%
Italy
less than 0.1 units a pint
The UK version matches the strength sold in Italy.

Every beer on the shelf by strength · How the units are worked out

Brewed for the UK in
Imported from Italy
Imported
Sold as a beer from
Italy
Same Italian Peroni branding as the parent brand
Brewed in (country)
Italy
Brand owner
Asahi Group Holdings
HQ: Japan
UK strength
0.0%
less than 0.1 units a pint
Strength at home (Italy)
0.0%
less than 0.1 units a pint. 0.0% in both markets
What the UK label says
“Country of Origin: Italy. Packed In: Italy. 'Brewed in Italy to the original recipe since 1963.' Brewed and bottled by: Birra Peroni S.R.L., Via Birolli, 8, Roma, Italy. For: Asahi UK Ltd, Woking.”
Source: www.asda.com
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Asahi UK Ltd (owned)
Style
Alcohol-free lager
Brand created
2020, Italy
Brewed at home in
Rome, Italy (Birra Peroni), per the UK pack

In short

Peroni Nastro Azzurro 0.0 is imported. The UK product is brewed in Italy. It is also the same strength as at home, 0.0%. The brand belongs to Asahi Group Holdings, which also owns Asahi Super Dry and Fuller's in the UK.

This page is about the packs sold in supermarkets. Draught in pubs can come from a different brewery, and this page does not cover it unless a format table says so.

What changed

Questions people ask

Where is Peroni Nastro Azzurro 0.0 brewed?

The UK product is imported from Italy.

Is Peroni Nastro Azzurro 0.0 brewed in the UK?

No. The UK product is brewed in Italy.

Is Peroni Nastro Azzurro 0.0 really Italian?

Yes, on origin: the UK product is brewed in Italy.

Who owns Peroni Nastro Azzurro 0.0?

Peroni Nastro Azzurro 0.0 is owned by Asahi Group Holdings, headquartered in Japan. In the UK the brand is handled by Asahi UK Ltd.

What strength is Peroni Nastro Azzurro 0.0 in the UK?

Peroni Nastro Azzurro 0.0 is 0.0% ABV in the UK. In Italy it is 0.0%. A UK pint is less than 0.1 units.

Is Peroni Nastro Azzurro 0.0 weaker in the UK than in Italy?

No. It is 0.0% in both the UK and Italy.

See also

Birra Ichnusa
Imported from Italy · 4.7% · sold as Italian
Genuine import Partly verified
Birra Mapelli Italia Premium Lager
Origin not established · sold as Italian
Unverified
Birra Menabrea Bionda
Glasgow · 4.8% · sold as Italian
Brewed here Partly verified
Birra Messina Cristalli di Sale
Origin not established · sold as Italian
Unverified
Birra Moretti L'Autentica
Manchester · 4.6% · sold as Italian
Brewed here Verified
Birra Moretti Sale di Mare
Manchester · 4.8% · sold as Italian
Brewed here Verified

Every beer sold as Italy · Every brand owned by Asahi Group Holdings

Sources

  1. Ocado (ocado.com), 5 September 2026: Product listed in the UK at 0.0%
  2. Birra Peroni (birraperoni.it), 5 September 2026: Nastro Azzurro Zero is a Birra Peroni Italian product
  3. Asda (asda.com), 5 September 2026: Peroni Nastro Azzurro 0.0% Italian Non-Alcoholic Beer 4 x 330ml Bottles: alcohol by volume 0.0; Country of Origin Italy; Packed In Italy; 'Brewed in Italy to the original recipe since 1963'; manufacturer 'Brewed and bottled by: Birra Peroni S.R.L. Via Birolli, 8, Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK.'

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