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What to drink instead of Madrí Excepcional

Madrí Excepcional is sold as Spanish and brewed in Britain, at Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire, at 4.6%.

By Mark Porter. Last checked 25 September 2026. Where Madrí Excepcional is really brewed, with the pack wording and the sources.

What the front says, and what the back says

Front

Spanish name, Madrid 'Chulapo' imagery, 'El alma de Madrid' strapline, La Sagra (Toledo) collaboration story

Back

Brewed in UK (brand site); Tesco: 'Brewed and packed by: Molson Coors Brewing Company (UK) Ltd., 137 High Street, Burton Upon Trent'

The brand comes from	Spain, from 2020
Owned by	Molson Coors Beverage Company, headquartered in United States / Canada
Brewed for the UK at	Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire (Molson Coors)

Beer	Why it is on the list	Strength here
Damm DauraFrom the country on the label	Brewed at Barcelona in Spain. 5.4% here, 0.8 percentage points stronger than Madrí Excepcional.	5.4%
Sabor Premium LagerFrom the country on the label	Brewed in Spain. 4.6% here, the same strength as Madrí Excepcional.	4.6%
M&S Spanish LagerFrom the country on the label	Brewed in Spain. 4.5% here, 0.1 percentage points weaker than Madrí Excepcional.	4.5%
Estrella Galicia EspecialFrom the country on the label	Brewed at A Coruna, Galicia in Spain. 4.7% here (5.5% at home), 0.1 percentage points stronger than Madrí Excepcional.	4.7%
Peroni Nastro AzzurroThe same style, genuinely imported from elsewhere	Brewed at Rome, Padua and Bari in Italy. 5.1% here, 0.5 percentage points stronger than Madrí Excepcional.	5.1%
SagresThe same style, genuinely imported from elsewhere	Brewed at Vialonga in Portugal. 5.0% here, 0.4 percentage points stronger than Madrí Excepcional.	5.0%

Chosen by rule, not by taste, and no beer pays to appear: how the list is made.