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Which beers sold as foreign are brewed in Britain, and what to buy instead

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Work in progress. We are still reading cans and settling where listings disagree. Seen a beer whose small print contradicts its label? Tell us.

Where is Asahi Super Dry 0.0 brewed?

Imported, not from the country on the label Verified Last checked 6 September 2026

Asahi Super Dry 0.0 is sold as Japanese, but the beer in UK shops is imported from Italy.

Listed by Tesco, Asda, Morrisons and Ocado when last checked. The product pages are among the sources below.

0.0%
UK
0.0%
Japan
The UK version matches the strength sold in Japan.

Every beer on the shelf by strength

Brewed for the UK in
Imported from Italy
Imported
Sold as a beer from
Japan
Same Japanese Asahi Super Dry branding
Brewed in (country)
Italy
Brand owner
Asahi Group Holdings
HQ: Japan
UK strength
0.0%
Strength at home (Japan)
0.0%
0.0% in all markets
What the UK label says
“Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8-Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK.”
Source: www.asda.com
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Asahi UK Ltd (owned)
Style
Alcohol-free lager
Brand created
2022, Japan
Brewed at home in
Rome, Italy (Birra Peroni), per the UK pack

In short

Asahi Super Dry 0.0 is imported. The UK product is brewed in Italy. That is not the country the branding suggests: it is sold as Japanese, but the beer comes from Italy. It is also the same strength as at home, 0.0%. The brand belongs to Asahi Group Holdings, which also owns Fuller's and Peroni Nastro Azzurro in the UK. The label says: "Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8-Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK."

Who has brewed it here

YearsBrewerSiteSource
2022 to nowBirra Peroni S.r.l. (Asahi Europe & International)Rome, Italyasda.com

What changed

Questions people ask

Where is Asahi Super Dry 0.0 brewed?

The UK product is imported from Italy.

Is Asahi Super Dry 0.0 brewed in the UK?

No. The UK product is brewed in Italy.

Is Asahi Super Dry 0.0 really Japanese?

It is sold as Japanese, but the beer in UK shops is brewed in Italy.

Who owns Asahi Super Dry 0.0?

Asahi Super Dry 0.0 is owned by Asahi Group Holdings, headquartered in Japan. In the UK the brand is handled by Asahi UK Ltd.

What strength is Asahi Super Dry 0.0 in the UK?

Asahi Super Dry 0.0 is 0.0% ABV in the UK. In Japan it is 0.0%.

Is Asahi Super Dry 0.0 weaker in the UK than in Japan?

No. It is 0.0% in both the UK and Japan.

See also

Kirin Ichiban
Bedford · 4.6% · sold as Japanese
Brewed here Verified
Sapporo Premium Beer
Imported from Japan · 5.0% · sold as Japanese
Genuine import Verified
Fuller's Frontier
Chiswick · 4.5% · sold as British
Honest British Partly verified
Fuller's London Pride
Chiswick · 4.7% · sold as British
Honest British Partly verified
Peroni Nastro Azzurro Stile Capri
Imported from Italy · 4.2% · sold as Italian
Genuine import Partly verified
Peroni Nastro Azzurro
Imported from Italy · 5.1% · sold as Italian
Genuine import Verified

Every beer sold as Japan · Every brand owned by Asahi Group Holdings

Sources

  1. Asahi Group Holdings (asahigroup-holdings.com), 15 November 2022: Asahi Super Dry 0.0% launched into international markets
  2. Tesco (tesco.com), 5 September 2026: Sold in the UK as Asahi Super Dry 0% Alcohol Free 4x330ml
  3. Asda (asda.com), 5 September 2026: Asahi Super Dry 0.0% Alcohol Free Beer 4 x 330ml Cans: alcohol by volume 0.0; manufacturer 'Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8-Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK.' No country of origin field.
  4. Morrisons (groceries.morrisons.com), 6 September 2026: Asahi Super Dry 4 x 330ml 0.0% Abv: 0.0; no country of origin field; 'Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8-Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK.'
  5. Ocado (ocado.com), 6 September 2026: Asahi Super Dry 0% Alcohol-Free Beer Lager Cans 4 x 330ml: 0.0; no country of origin field; 'Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8-Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK.'

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