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Which beers sold as foreign are brewed in Britain, and what to buy instead

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Work in progress. We are still reading cans and settling where listings disagree. Seen a beer whose small print contradicts its label? Tell us.

Where is Birra Moretti Zero brewed?

Imported, not from the country on the label Verified Last checked 6 September 2026

Birra Moretti Zero is sold as Italian, but the beer in UK shops is imported from the Netherlands.

Listed by Tesco, Asda and Ocado when last checked. The product pages are among the sources below.

Every beer on the shelf by strength

Brewed for the UK in
Imported from Netherlands
Imported
Sold as a beer from
Italy
Birra Moretti Italian branding
Brewed in (country)
Netherlands
Brand owner
Heineken N.V. (Heineken Italia S.p.A.)
HQ: Amsterdam, Netherlands
UK strength
0.05%
Strength at home (Italy)
Not established
The Tesco, Ocado and Asda listings for the 4 x 330ml pack print 0.05% in the ABV field, with 'under 0.05%' in their highlights; the front of the pack says 0.0%. Recorded as 0.05%, in line with the other alcohol-free rows. The Italian Birra Moretti Zero is declared '0,0% vol' on birramoretti.it. Both are alcohol-free and the 0.05 is a declaration class rather than a measured difference, so no strength gap is recorded.
What the UK label says
“Produce of: Brewed in the Netherlands. Country: Netherlands.”
Source: www.tesco.com
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Heineken UK Limited (owned)
Style
Alcohol-free lager
Brand created
2020, Italy
Brewed at home in
Italy (Heineken Italia)

In short

Birra Moretti Zero is imported. The UK product is brewed in the Netherlands. That is not the country the branding suggests: it is sold as Italian, but the beer comes from the Netherlands. The UK version is 0.05%; the home-market strength is not established. The brand belongs to Heineken N.V. (Heineken Italia S.p.A.), which also owns Birra Ichnusa and Birra Messina in the UK. The label says: "Produce of: Brewed in the Netherlands. Country: Netherlands."

What changed

Questions people ask

Where is Birra Moretti Zero brewed?

The UK product is imported from the Netherlands.

Is Birra Moretti Zero brewed in the UK?

No. The UK product is brewed in the Netherlands.

Is Birra Moretti Zero really Italian?

It is sold as Italian, but the beer in UK shops is brewed in the Netherlands.

Who owns Birra Moretti Zero?

Birra Moretti Zero is owned by Heineken N.V. (Heineken Italia S.p.A.), headquartered in Amsterdam, Netherlands. In the UK the brand is handled by Heineken UK Limited.

What strength is Birra Moretti Zero in the UK?

Birra Moretti Zero is 0.05% ABV in the UK.

What does the Birra Moretti Zero label say about where it is brewed?

The UK label text on record reads: "Produce of: Brewed in the Netherlands. Country: Netherlands."

See also

Birra Ichnusa
Imported from Italy · 4.7% · sold as Italian
Genuine import Partly verified
Birra Mapelli Italia Premium Lager
Origin not established · sold as Italian
Unverified
Birra Menabrea Bionda
Imported from Italy · 4.8% · sold as Italian
Genuine import Verified
Birra Messina Cristalli di Sale
Origin not established · sold as Italian
Unverified
Birrificio Angelo Poretti 4 Luppoli
Northampton · 4.8% · sold as Italian
Brewed here Verified
Peroni Nastro Azzurro Stile Capri
Imported from Italy · 4.2% · sold as Italian
Genuine import Partly verified

Every beer sold as Italy · Every brand owned by Heineken N.V.

Sources

  1. Tesco (tesco.com), 5 September 2026: Product exists in UK at 0.0%; the listing carried no producer address or country of origin field
  2. Tesco (tesco.com), 5 September 2026: Birra Moretti Zero Alcohol Free Beer 4 x 330ml: ABV '0.05% vol'; Produce of 'Brewed in the Netherlands'; Country 'Netherlands'. The highlights say '<0.05% ABV'.
  3. Ocado (ocado.com), 5 September 2026: Birra Moretti Zero Alcohol Free Beer Bottles, 4 x 330ml: alcohol by volume 0.05; country of origin Netherlands; importer Heineken UK Limited, 3-4 Broadway Park, Edinburgh, EH12 9JZ.
  4. Asda (asda.com), 5 September 2026: Birra Moretti Zero Premium Alcohol Free Lager 0.0% Bottles 4 x 330ml: alcohol by volume 0.05 ('< 0.05% vol ABV' in the features); Country of Origin Netherlands.
  5. Birra Moretti (Italy) (birramoretti.it), 6 September 2026: The Italian brand site's page for Birra Moretti Zero: '0,0% VOL' and '0.0% ALCOL'.

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