PretendPint

Which beers sold as foreign are brewed in Britain, and what to buy instead

Work in progress. We are still reading cans and settling where listings disagree. Seen a beer whose small print contradicts its label? Tell us.

Where is Bavaria Premium brewed?

By Mark Porter Last checked 9 September 2026 How we check

Origin not established Unverified Last checked 9 September 2026

Where the UK supply of Bavaria Premium is brewed is not established.

Listed by Tesco when last checked. The product pages are among the sources below.

Brewed for the UK in
Not established
Not established
Sold as a beer from The name Bavaria reads as German, but the beer is Dutch
Brewed in (country)
Not established
Brand owner
Royal Swinkels Family Brewers N.V.
HQ: Lieshout, North Brabant, Netherlands
UK strength
5.0%
2.8 units a pint
Strength at home (Germany)
Not established
Tesco lists 'Bavaria 5% 660ml Bottle' at 5.0% vol. The title omits the word Premium; it was the closest Bavaria listing Tesco returned and is recorded as this product pending a pack check.
What the UK label says
Not established
More about the brand: rights, style, when it was created, where it is brewed at home
UK rights held by
Not established
Style
Lager
Brand created
1719, Netherlands
Brewed at home in
Lieshout, North Brabant, Netherlands

Unverified

No brewer statement or pack transcription has been found for the key claims. This page is published so that readers can send evidence; it is not indexed by search engines.

Only a secondary source (Wikipedia) supports the owner and site. A Tesco 660ml listing gives the strength but no country of origin, manufacturer or importer field, so where the UK bottle is brewed is still not established. The brewer's own site sits behind an age gate and could not be read. Needs a pack photo or a Swinkels statement.

2026-09-09: the Morrisons 660ml Bavaria Premium listing (115429991) now returns 404; its indexed text read 'Brewed and bottled by: Holland Door, Bavaria, P.O. Box 1, 5737 ZG Lieshout, Holland' at 5.0%, and SuperValu's Irish listing of the same bottle prints the same line, but neither is a live UK listing. The only live Morrisons Bavaria is the alcohol-free 4 x 440ml can, a different product, brewed and canned in Lieshout. No listing at Asda, Ocado, Sainsbury's, Waitrose or Bestway. Supply stays not established; the pointer is Lieshout.

The small print on the base of a current can or bottle, giving the producer name and address, would settle this.

In short

We have not been able to establish where the UK supply of Bavaria Premium is brewed. It is sold as a beer from Germany. What is known and what is still open is set out in the verification box above. The UK strength on record is 5.0%. A photo of the small print on a current can or bottle would settle it.

This page is about the packs sold in supermarkets. Draught in pubs can come from a different brewery, and this page does not cover it unless a format table says so.

What changed

Questions people ask

Where is Bavaria Premium brewed?

Where the UK supply is brewed is not established. See the verification notes on this page for what is known.

Is Bavaria Premium brewed in the UK?

Not established. No source found so far settles where the UK supply is brewed.

Who owns Bavaria Premium?

Bavaria Premium is owned by Royal Swinkels Family Brewers N.V., headquartered in Lieshout, North Brabant, Netherlands.

What strength is Bavaria Premium in the UK?

Bavaria Premium is 5.0% ABV in the UK. A UK pint is 2.8 units.

Which beers are similar to Bavaria Premium?

Other beers sold as German in the UK include Beck's, Beck's Blue and Bitburger Premium Pils.

See also

Every beer sold as Germany

Sources

  1. Wikipedia (en.wikipedia.org): Bavaria brand owned by Swinkels Family Brewers, based at Lieshout, Netherlands
  2. Tesco (tesco.com), 5 September 2026: 'Bavaria 5% 660ml Bottle': ABV '5.0% vol'. No country of origin, produce of, manufacturer or importer field on the listing. The title omits the word Premium.

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