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Which beers sold as foreign are brewed in Britain, and what to buy instead

Work in progress. We are still reading cans and settling where listings disagree. Seen a beer whose small print contradicts its label? Tell us.

What to drink instead of Holsten Pils

Holsten Pils is sold as German and brewed in Britain, at Northampton, Northamptonshire, at 5.0%.

By Mark Porter. Last checked 9 September 2026. Where Holsten Pils is really brewed, with the pack wording and the sources.

What the front says, and what the back says

Front

Hamburg brand, German pack cues, knight logo, long-running UK advertising as a German pilsner

Back

Tesco listing: 'Brewed and canned in the U.K.' Producer address: Carlsberg Marston's Brewing Co. Ltd, Wolverhampton, WV1 4JT.

The listing it was read from

Where it is brewed, against where the brand comes from

The brand comes fromGermany, from 1879
Owned byCarlsberg Group (Holsten-Brauerei), headquartered in Copenhagen, Denmark / Hamburg, Germany
Brewed for the UK atNorthampton, Northamptonshire (Carlsberg Britvic)

Strength, and what it means in a pack

A pint of Holsten Pils at the UK strength of 5.0% holds 2.8 units. At the 4.8% sold in Germany it would hold 2.7, so the British pint holds 0.1 more units than the same quantity of the beer sold in Germany.

Instead of Holsten Pils

Beer Why it is on the list Strength here
Bitburger Premium PilsFrom the country on the label Brewed at Bitburg in Germany. 4.8% here, 0.2 percentage points weaker than Holsten Pils. 4.8%
Krombacher PilsFrom the country on the label Brewed at Kreuztal, North Rhine-Westphalia in Germany. 4.8% here, 0.2 percentage points weaker than Holsten Pils. 4.8%
Spaten Munchner HellFrom the country on the label Brewed at Munich in Germany. 5.2% here, 0.2 percentage points stronger than Holsten Pils. 5.2%
Warsteiner Premium VerumFrom the country on the label Brewed at Warstein in Germany. 4.8% here, 0.2 percentage points weaker than Holsten Pils. 4.8%
Budweiser Budvar OriginalThe same style, genuinely imported from elsewhere Brewed at Ceske Budejovice in the Czech Republic. 5.0% here, the same strength as Holsten Pils. 5.0%
Pilsner UrquellThe same style, genuinely imported from elsewhere Brewed at Plzen in the Czech Republic. 4.4% here, 0.6 percentage points weaker than Holsten Pils. 4.4%

Chosen by rule, not by taste, and no beer pays to appear: how the list is made.

Where Holsten Pils is stocked, and when we last checked

SupermarketProduct pageLast checked
Tesco The listing 5 September 2026

Every beer sold as German · What to buy instead, beer by beer